Todd Bradford: Building a Program
Todd Bradford, the Recruiting Director at Oklahoma State, recently appeared on the Coaches Corner to discuss the changes in college football recruiting. In the video, Bradford shared his insights on the impact of social media, the importance of relationships, and the challenges of evaluating recruits during the pandemic.
Bradford emphasized the role that social media plays in recruiting today. He noted that coaches must be constantly monitoring social media to stay up-to-date on potential recruits, but also highlighted the potential pitfalls of social media use, such as the risk of misunderstandings and miscommunications.
Furthermore, Bradford emphasized the importance of building strong relationships with recruits and their families. He highlighted the value of trust and communication in recruiting, noting that the most successful recruiters are those who are able to build strong relationships with prospective athletes.
Finally, Bradford discussed the unique challenges of recruiting during the pandemic, such as the inability to evaluate recruits in person and the need for virtual recruiting strategies. He noted that while these challenges have made recruiting more difficult, they have also presented new opportunities for coaches to find and connect with new recruits.
Overall, Bradford’s insights provide valuable insights into the changing landscape of college football recruiting, and highlight the importance of relationships, communication, and adaptability in the recruiting process.